Importance of Branding

Nike has became one of the most notorious companies within the athletic apparel segment due to their strong brand that has become known in households around the world. Their mission is to “bring inspiration and innovation to every athlete in the world” (Our Mission, n.d.) with a focus of inclusivity and to encourage anyone with a body to feel comfortable enough to participate.

In 1995, Nike adopted the well-known swoosh logo that has helped differentiate their brand from others (Admin, n.d.). Their logo does a great job indicating the type of business they are with the immediate thought going to basketball and then to basketball shoes with a focus on the Greek goddess Nike who was known for winning and her achievements. Not only does the logo show their consumers that they are focused on athletics but also that they are a strong, determined company. (Admin, n.d.)

When creating a brand, it’s important to follow Nike’s lead with finding a logo that sticks out to viewers, as well as maintaining the integrity of the logo meaning that it should only be used in a positive light without any negative connections.

References

Our Mission. (n.d.). NIKE, Inc. Retrieved May 12, 2023, from https://about.nike.com/en

Admin, J.-. L. (n.d.). Joe – LMW Admin. https://blog.logomyway.com/nike-logo/